BHP Mitsubishi Alliance – Zero Harm, today

In safety behaviour change marketing “Zero Harm” has been a popular mantra across many sectors. But ask any worker and they’ll tell you it’s a nice aspiration, but not always achievable. Unless… you bring it back to an achievable, believably attainable goal, like we did, with Zero Harm, today for BMA.

Ad - Zero Harm, today. A man looking out the window at a girl and her white fluffy dog.
Ad - Zero Harm, today. A man changing a babies diaper
Ad - Zero Harm, today. A woman swimming with googles and a cap.
Ad - Zero Harm, today. A man cheering at the TV as his sports team won.
Ad - Zero Harm, today. Three people carrying their golf bags on the golf course
Ad - Zero Harm, today. Man playing in the dirt with toy trucks with a group of children.