Creativity
A Creative Leap for TIACS - a case study
TIACS wanted to promote a free confidential text and call service designed to make speaking to a counsellor as easy as possible, for people on the land. Problem is it’s hard to get farmers talking about what’s troubling them.
UNLOCKING THE NARRATIVE
Redsuit’s ‘getting to clarity’ process established the need to find ‘common ground’ - a non-threatening, inclusive starting point for people on the land to have important conversations around mental health. The search for ‘common ground’ opened the door for a high-performance narrative, in which the target audience became key participants.
THE CREATIVE LEAP
Redsuit’s ‘elevating creativity’ stage found the sort-for ‘common ground’ in the ubiquitous bushie’s hat, and along with a colloquial call to action, launched a campaign that successfully ignited a conversation that needed to be had.
The Creative
