Declare them.

If you want to stand out, stand for something. In an age of social media scrutiny and fake news, the value of values in building a brand cannot be understated. Brands that put their values on the table not only attract customers, they attract advocates.

Similarly, you cannot create successful behaviour change without understanding what the people or communities you’re talking to, value.

In our work for Catholic Early Edcare we set out to understand the values of the organisation, it’s employees and the families using the services. This strategy ensured that the values we took to market were values that all stakeholders shared.