Whilst we take a creative approach to delivering brand and behaviour change clarity, it sits within a disciplined framework. Essentially, we ask four key questions that, when answered correctly, ensure a high degree of confidence for strategic positioning, decision-making and implementation:
• Where are we now, and why are we there?
• Where do we want to be?
• How do we get there?
• Are we getting there?
Within this framework we consider a number of behaviour change methodologies, in order to identify challenges and opportunities to be addressed within the narrative.