Mining expert, practitioner and public knowledge.

Co-design acknowledges that all stakeholders in a brand or a community have a contribution to make. Successful co-design ensures these contributions are implicit in strategy and creative executions.

At Redsuit Advertising we divide stakeholder knowledge into three segments; expert knowledge, practitioner knowledge and public knowledge. To tap into these knowledge segments, we use a combination of proven brand and behaviour change methodologies, as well as our own proprietary methods developed over 30 years of practice.

For a case study in co-design have a look at our Next Step After Care campaign in Adventures.