Redsuit Advertising uses a brand archetypes model that attributes to all brands, a particular well-known storytelling archetype. Apple, for instance, represents the archetypal ‘magician’ perfectly exemplified by the late Steve Jobs up on stage like a wizard unveiling the latest new-fangled offering for shock and awe.
Understanding your archetype opens all sorts of doors for authentic connection, and can breathe new life into narratives lacking. Redsuit Advertising will work with you to find your dominant archetype based on an assessment of your ‘why’, your values, the nature of your offering, your approach to communication and the solutions you promise your audiences.
A clearly defined archetype helps people identify and connect with your brand or a desired behaviour and is a useful tool for both internal and external communication.