Logan Together needed a community-focused social marketing brand. One that was free of stereotypes and clichés, high in humanity and empathy, and seeks to empower parents and carers.
Our Early Birds - as we call them - are a universal symbol for new life. We are using these chicks in all kinds of human situations to help us deliver messages about giving our youngest and most vulnerable their best start in life.
We produced a series of cinema commercials introducing the Early Years and the importance of going to Kindy.
Ask About Kindy
Identity and Inclusion
Happy and Included
We also developed a website - check it out at theearlyyears.com.au