Madness, mayhem & marriage were brought to life in our campaign for Ruddigore, Or the Witch's Curse. The kooky theme was hinted at with offbeat photography and punchy words. We dabbled in cinemagraphs, behind the scenes videos, and even radio for this one.
Combining an olden-day feel with sharp photography and muted colours gave the launch video the eccentricity it needed.
Striking teacup handouts were given away at activations in the CBD and Southbank.
The colour mimicked teacups in the set design.
Victorian-esque postcards were handed out at the Pearlfishers to promote the show.
Watch the madness that went on behind the scenes in our shoot for Ruddigore, Or the Witch's Curse.
An old-time seaside vibe continued into the program.
Check out the kooky costumes from the show.