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  • OperaQ

    La Traviata

    Verdi's operatic masterpiece of romance and tragedy required a campaign befitting its dramatic storyline for a modern audience. For the first time OperaQ offered tickets from just $25 to tempt newer, younger audiences to opera. Temptation worked, with all $25 tickets sold out before the final show. Bravi!

  • Cinema ad and digital video clip

  • Digital remarketing

  • Digital remarketing $25 tickets

  • Street flags

  • Digital billboard

  • 'Make your own camellia' promo piece handout