How do you get Xboxers, clock-watchers, daydreamers, and gap year takers to realise they can start uni sooner than they thought and save themselves six months?
By creating a reason to celebrate - Happy Mid Year to all those starting their dream early!
We thought mid year is a reason to celebrate, so we created a video for cinema, digital, and tv.
We had scooters zooming around the Coast - catching more than a few eyes in the process!
The Happy Mid Year message was spread around shopping centres too.