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  • Queensland Writers Centre

    #8WordStory

    When it comes to writing a great billboard, brevity is key. And the same can be said for a great story. 
    Why not bring the two together? And encourage local writers to put pen to billboard.

    The campaign calls for submissions of stories with 8 words or less, to be judged by professional authors. Winning stories will be published on GOA's network of billboards. Our #8WordStory concept was one of the winning entries in GOA's Community Partnerships pitch.

  • During October and November, you couldn't miss the bright orange billboards popping up around Brisbane...

  • Check out the case study on the campaign. Then click on to see how it rolled out.

  • The calibre of stories was high - some were profound, thought-provoking, dark, mysterious, and just plain funny.

  • The striking orange against blue drew the eye of Brisbane, and entries started flowing in via Twitter, Instagram, and the 8 Word Story website.

  • Local authors, radio broadcasters and media personalities gave it a go.

  • Gaining momentum, the campaign saw New York Times bestselling authors, politicians, and even Aussie advertising legends submit their own #8WordStories.

  • Schools even got in on the action - with teachers using #8WordStory as a fun class exercise. Some kids even had their work published too!

  • We were thrilled to win OMA's Best Use of a Technology and Innovation Build award along the way.

  • The campaign ended up with 10,749 entries over a period of four weeks. Not bad for a campaign about eight little words.