When it comes to writing a great billboard, brevity is key. And the same can be said for a great story.
Why not bring the two together? And encourage local writers to put pen to billboard.
The campaign calls for submissions of stories with 8 words or less, to be judged by professional authors. Winning stories will be published on GOA's network of billboards. Our #8WordStory concept was one of the winning entries in GOA's Community Partnerships pitch.
During October and November, you couldn't miss the bright orange billboards popping up around Brisbane...
Check out the case study on the campaign. Then click on to see how it rolled out.
The calibre of stories was high - some were profound, thought-provoking, dark, mysterious, and just plain funny.
The striking orange against blue drew the eye of Brisbane, and entries started flowing in via Twitter, Instagram, and the 8 Word Story website.
Local authors, radio broadcasters and media personalities gave it a go.
Gaining momentum, the campaign saw New York Times bestselling authors, politicians, and even Aussie advertising legends submit their own #8WordStories.
Schools even got in on the action - with teachers using #8WordStory as a fun class exercise. Some kids even had their work published too!
We were thrilled to win OMA's Best Use of a Technology and Innovation Build award along the way.
The campaign ended up with 10,749 entries over a period of four weeks. Not bad for a campaign about eight little words.