Watch them grow.
When it comes to establishing an authentic point of difference, it’s hard to go past the value of values.
This campaign explored Centacare’ values and articulated the many ways in which they provided opportunities for children to grow; individually, creatively, socially, confidently, spiritually and respectfully.
These themes were developed with internal stakeholder engagement to ensure that the values we took to market, were evidenced in the day-to-day experiences of the children and families using the services.
Along the way, we also reinvigorated the brand identity.