Here comes the sun.

The creative strategy for USC Moreton Bay, was to re-imagine Rise, and shine so that the campaign would be underpinned by the same why as the broader University, but have a fresh appeal and sense of something new coming to the region, in 2020.

The campaign line, Here Comes the Sun, aligns strategy and execution providing a link to Rise, and shine and a promise of opportunity on the horizon.

Our Role

Strategy

Concept Development

Copywriting

Art Direction

Platforms

Outdoor

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