Topdeck took me.

In 2017, Redsuit developed a low budget campaign to help shift perceptions of Topdeck Travel from a conservative “tour group” to an adventure brand. Our why took a younger audience beyond destinations on a map, to the destinations in their minds.

Photographs taken by Topdeck travellers, and shared on Facebook and Instagram provided the campaign with an untapped gold mine of authentic adventures that created peer to peer marketing.

Conveniently, Topdeck took me was a positioning that could be extended to particular places and prices as well.

Our Role

Strategy

Concept

Copy

Art Direction

Platforms

Outdoor

Transit

Print

Social

Adventure Stories