Get Smarter.

Despite a long list of achievements dating back to the 1970’s, Griffith University had failed to establish itself, within the minds of the local market, as a quality alternative to UQ and QUT.

To address these misconceptions, our strategy, predicated on the University’s proud sense of social justice, was to focus on quality but with voices that would lend indisputable credibility to the campaign narrative. The voices we chose, were those of international identities closely linked to causes that Griffith was advancing.

Our Role

Strategy

Concept

Copy

Art Direction

Platforms

Outdoor

Social

Adventure Stories