Bet you’ve seen this campaign.

Extensive conversations with stakeholders suggested there was more chance we could get people to seek help if we attacked the problem, not the victim. Using the well known betting analogy of two flies on the wall was perhaps an irreverent approach but irreverence makes people look at things differently and that was our intent.

Our Role

Strategy

Concept

Copy

Art Direction

Platforms

Print

POS

Social

gambling help advertising campaign
gambling help ad campaigns

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