Ginger and the Survivors

Redsuit and Cairns Regional Council have been successfully collaborating on water demand management for over ten years. In 2016, we agreed that our message you might be better served as entertainment, not education.

Enter, Ginger and the Survivors a band of iconic and common plants found in the Cairns region, with a colourful, catchy reminder for residents, that their gardens and lawns don’t need as much water as they might think.

Our Role

Strategy

Concept Development

Copywriting

Art Direction

Platforms

TVC

Application

Print

Outdoor

Transit

Social

Adventure Stories