An eccentric operetta such as this deserved just as playful a campaign. From doors, to moustaches, to barber's tools - our animated teaser had it all.
Not to mention the giant outdoor banner on QPAC, digital, press, and seat drops to introduce Figaro and friends.
So can you find Figaro?
Can you find Figaro in this quirky, animated teaser?
To fit with the quirky operetta, we went for eye-catching colours for the Barber's flytower.
And up it goes!
The Barber's media banner matched perfectly with OperaQ's branding - coincidence?
And what better way to show the Barber was coming to Brisbane, than with his very own colourful moustache seat drops! Audiences had the chance to win tickets to the Barber of Seville with a #figaroscoming moustache selfie.
Audiences were told to chop chop if they wanted to see the Barber.
The Barber of Seville also graced the popular Avant Card stands.