Verdi's operatic masterpiece of romance and tragedy required a campaign befitting its dramatic storyline for a modern audience. For the first time OperaQ offered tickets from just $25 to tempt newer, younger audiences to opera. Temptation worked, with all $25 tickets sold out before the final show. Bravi!
Cinema ad and digital video clip
Digital remarketing $25 tickets
'Make your own camellia' promo piece handout