When it comes to writing a great billboard, brevity is key. And the same can be said for a great story.
Why not bring the two together? And encourage local writers to put pen to billboard.
The campaign calls for submissions of stories with 8 words or less, to be judged by professional authors. Winning stories will be published on GOA's network of billboards. Our #8WordStory concept was one of the winning entries in GOA's Community Partnerships pitch.
The goa Valley Iconic billboard was even more eye-catching in orange.
Promotional social media helped spread the word.
Some entries were sobering.
And some were heartwarming (thanks, Queensland Health!).
New York Times bestselling authors, politicians, and even advertising legends were submitting their own #8WordStories
The campaign ended up with 10,749 entries over a period of four weeks.